Facebook marketing agency Dubai help with Facebook & social media advertising in UAE

HOW DO SOCIAL MEDIA HELP WITH BUSINESS?

1. Social media increase your brand awareness

2. Social media generate leads and boost conversation

3. Social media create relationships with your customers

4. You can learn from your competitors

Social Media Marketing

Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty. We help you to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads, and measure your success.

 

 Social Media Management  Objectives

•        Developing a social media strategy

•        Defining your audience

•        Choosing the right channels

•        Publishing best practices

•        Building and maintaining a community

•        Selling on social media

•        Measuring activity

•        Innovating with social media marketing

With the right plan, calculation and monitoring social media can bring you more than brand awareness.Check SHINE a proprietary technology in one search engine marketing package.

Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. However, many brands struggle with creating engaging content and reaching their target audience. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.

Why is content marketing important?

• Educate your leads and prospects about the products and services you offer
• Boost conversions
• Build relationships between your customers and business that result in increased loyalty
• Show your audience how your products and services solve their challenges
• Create a sense of community around your brand

Social media content marketing

There are a number of platforms (e.g. Facebook, Tik Tok, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).Social media marketing is a great way to promote your business and achieve a variety of goals, from gaining loyal fans to increasing website sales. Social media ads are one of the quickest and most effective ways to connect with your target audience.

Social media advertising is an extension of your overall marketing and advertising strategy. One of the main reasons social media marketing is so effective is that brands can hyper-target ideal clients based on exact demographics. Our digital and Social media marketing and advertising agency will use social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

HOW DO SOCIAL MEDIA AFFECT WEBSITE SEO ?

Social media advertising,  or social media targeting, is advertisements served to users on social media platforms.  Social media is the most powerful tool of the present time, platforms like Facebook and Instagram help us gain popularity on social media and provide us with a wider reach.  Social media doesn't directly contribute to organic SEO rankings, but the links you share across social platforms increase brand exposure. They add and influence search engine optimization in five ways:

• 1. Extensive content distribution
• 2. Longer life of your posts
• 3. Improve online visibility and organic traffic
• 4. You increase brand awareness.
• 5. Increase local search engine optimization (SEO)

 

SOCIAL MEDIA NETWORKS

Social networks serve various purposes such as deepening personal relationships or sharing content. Some are focused on a specific type of content, such as images or videos, and some are on work contacts. When you understand the goals of a given network and the people who are a part of it, you can choose the most suitable one for your business. Twitter, LinkedIn and Facebook offer different ad targeting options so you can show your ads to the right people. And finally, consider mobile devices when creating ads.

Paid social media ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing. There are also many places you can share paid ads on social media or you can use create an ad within social media. You can drive website traffic, build awareness & generate higher-quality leads with Social Media Ads. 

HOW TO CREATE AN AD FOR SOCIAL MEDIA?

People are increasingly visiting social networks via mobile devices, so your advertising message needs to be optimized for small screens. Since mobile screens are much smaller than computer screens, your ad needs to be short and simple. You could use an image instead of text. You can target people based on their interests, activities and pages they like on Facebook. As more and more people use social media on mobile devices, a well-designed mobile campaign can really boost your advertising efforts.

If the information is available in profiles on a given social media, businesses can target ad campaigns to people based on their partner status. It is also possible to target by life events or different milestones, for example newly engaged or newlyweds. This gives businesses the ability to tailor ads to the customer's lifestyle.

FACEBOOK

Facebook is by far the best social media platform in the world. According to SEMrush, the site ranks 3rd after Google and YouTube worldwide and has received more than 20 billion visits per month in the last 6 months, with May being very high, almost 26 B. Statistics from analyzing Facebook traffic for 6 months made it easier for Facebook users to share content and publish various materials. You can distribute links to the content of your blog or share the entire post for optimal grip. And best of all, reports say that Google crawls and indexes links on Facebook. The Facebook expert from Prime Media is at your disposal with setting keywords, setting up campaigns or building organic traffic, 75% of marketers say they use Facebook as part of their brand’s social strategy.

INSTAGRAM

Instagram is a visual social media network designed for both private needs and for business. If you only want to use it privately, for example as a visual diary, that's perfectly fine, but in that case, this article isn't very good for you - it's about getting your bearings in the business part of the thing. The "business part of the thing" is this: every second, millions of users add their content, photos, pictures, and videos, and strive to be seen by as many people as possible - those who are already watching them and those who are not. On Instagram, you fight with other users for the audience, and with an algorithm for placement within the content of other users.

SOCIAL MEDIA FACEBOOK & INSTAGRAM

Instagram is more mobile-oriented and users can’t use its features in a full-fledged manner on a PC. While users can still view the posts and the videos but posting and direct message features do not work on personal computers. Instagram allows a user to post only 10 pictures per post. While on Facebook you can upload at least 30 images at once (per post), which is 300% more pictures than on Instagram. Facebook offers its users a variety of features like uploading pictures, videos, chatting, and games, and in addition to all these, it also has a thought-sharing feature. Facebook allows its users to post the link on each post. This feature is best from a business perspective, from this you can easily convert your Facebook followers into your website traffic. Unlike Facebook, Instagram doesn’t offer you the feature of links within a post. You can post a link but only in the profile bio. Facebook wins yet again. So for us Facebook is a winner for every business.

TIKTOK

When you think of short-form videos, you probably think of TikTok. The platform rose in popularity in 2020 and shows no signs of slowing down. It's one of the best platforms for community building, with marketers ranking it in second place behind YouTube.

TWITTER

While Instagram focuses on visuals, Twitter focuses on words. Since the early days of 140-character Tweets, the platform has now expanded to include an audio tool called Twitter Spaces, a community-building tool called Twitter Communities, and Twitter Moments to share interesting content with your followers.

Why choose Twitter advertising to market your business online?

Twitter can help you target audiences by demographic, keyword, username, or interest and build brand awareness in real-time. It's a perfect platform for small businesses and those new to online advertising—but it's used by businesses of all shapes and sizes.

LinkedIn

LinkedIn is Facebook's professional cousin. It's perhaps the only platform where its audience is clearly defined: Working professionals looking to network and seek out new opportunities. That makes it the ideal platform for B2B companies looking to identify key decision-makers and build an industry-specific community.

Youtube

YouTube is the second most visited website in the world. In addition, marketers name it the best platform to build community.

In addition to being an incredibly popular platform, its users also tend to stay longer on it because it features mostly long-form content – making it an ideal platform to share educational content.

SNAPCHAT

When Snapchat came out in 2011, leading the charge in ephemeral content. It introduced content that you could share with your friends and that would expire after 24 hours.The platform peaked in 2015 and has held strong since then. Many thought the brand would disappear once Instagram introduced Stories, the same feature with a different name. However, Snapchat continues to be popular among young adults.

PINTEREST

Think of Pinterest like a visual storyboard that allows users to get inspiration for everything from fashion to home decor.

85% of Pinners say Pinterest is where they go to start a new project. In addition, 80% of weekly Pinners say they've discovered a new brand or product on the platform. So, not only is it a great discovery tool but it's also a way for brands to build their narrative through visual stories.

 

INSTAGRAM ALGORITHM

 

So what does Instagram’s algorithm do better for marketing? The actual algorithms are unknown trade secrets, but Alfred Lua of Buffer researched both the algorithms for Facebook and Instagram and came up with some speculations that proved accurate when tested. These are the factors that determine a single (non-advertisement) post’s rank.

Instagram’s Algorithm

 

1. Engagement. How many hearts and comments on each post.
2. Relevancy. Are the post’s genres relevant to the user?
3. Relationships. Posts from accounts that the user interacts with more frequently are ranked higher.
4. Timeliness. More recent posts are ranked higher.
5. Profile searches. Posts from accounts that users search for regularly are ranked higher.
6. Direct shares. Posts from accounts the user directly shares with others are ranked higher, and the person who receives the shared posts gets a rank boost on their own posts.
7. Time spent on post. The time spent actually looking at a post (not scrolling).

 

 

Facebook’s new algorithm

 

1. Friends and family. Posts from people the user knows personally are ranked higher. This is important because it means posts from brands are demoted.
2. Engagement. How many likes, comments and shares the post receives, factoring in time
3. Encouraging engagement. Posts likely to start a conversation are ranked higher.
4. Images and videos. Visual posts are ranked higher and text-only posts are ranked lower.
5. Bait is demoted. Posts that aggressively bait for likes, shares, comments, votes or tags are ranked lower.
6. Promotional posts are demoted. Posts trying to push people into buying a product/service or joining a contest are demoted. Also, Facebook checks text against known advertisements and demotes unofficial ads.

 

Social media advertising is an extension of your overall marketing and advertising strategy. One of the main reasons social media marketing is so effective is that brands can hyper-target ideal clients based on exact demographics. Digital and Social media marketing and advertising agency will use social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Contact us today and let us know about your business.

GENERAL FACEBOOK MARKETING SERVICES

 

• Driving Online Sales
• Increasing Local Sales
• Promoting Your Business
• Increase Brand Awareness

 

Facebook is a social networking service and we are here to help you to make use of this huge platform. It will undoubtedly be good for your business. We’re cheerful to be your Facebook marketing company for small businesses or any other size