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4 myths about PPC Advertising

If you have a website or an online store, you’ve probably heard of PPC (Pay-Per-Click) advertising. This form of online advertising has become very popular due to its effectiveness in reaching the right target audience and the measurability of results.

However, there are many myths about PPC advertising in Dubai that can result in ineffective campaigns and unnecessary expenses. In this article, I will look at four of the most common myths about PPC campaigns.

1. People don’t click on ads

People click on ads if they are well-targeted and relevant to their needs. PPC ads are very effective when they are well-created and placed to reach the right target audience. You definitely can drive more traffic and increase conversions to your website with Search Engine Marketing(SEM) services for businesses in Dubai, UAE.

2. I will do ads myself — an advertising agency expert is expensive

There are many materials and instructions on how to do PPC advertising on the Internet. But will you have time to learn everything and follow the news? Managing PPC advertising campaigns requires a certain level of expertise and experience. If you try to create campaigns yourself, you can run into many problems and lose money on ineffective advertising. Investing in PPC campaign management can be very profitable in the long run and will definitely pay off. Our unique system called SHINE takes all the work for you to increase your sales.

Setting up PPC ads is not as simple as it seems. You should have an optimised landing page, the right keywords, know your budget, the right channel and tools to measure success. We are here to help you set up a new PPC campaign or optimise the old one. PPC Agency provides strategy checks, advertising plan checks and ads optimisation  as well as PPC keyword research to help you to start well from the beginning.

3. Ads must be displayed first

If your ad is shown in the second to sixth position, it is likely that the CPCs will be slightly lower. Not only the placement of the ad affects the final result, but the ad must be correctly targeted, the choice of keywords, text and more is also important. So it may be enough if your ad is on the first page of the search, not right at the top.

4. Other tools are free why pay for ads?

For example, SEO optimization may seem like it’s free, but it takes a lot of time and effort to get the desired results. Email marketing can also be free under certain circumstances when you have your own database and send emails through free services. However, it is necessary to obtain the customer database somehow and again spend time creating texts, mailing, etc. So while there are various online advertising tools available and free, PPC has several advantages.

Is PPC better than SEO? 

When making decisions about how to invest your time and online marketing budget, there are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization). Both SEO and search ads are part of SEM/ search engine marketing.

If your goal is to drive traffic to your site in the short term, you might choose to focus on PPC ads. If you want to enhance your business’s online presence in the long run, SEO is the answer. Alternatively, invest your time and energy in both SEO and PPC advertising for a well-rounded strategy.

Search ads PPC are set up by advertisers and once it's activated it will appear in search engines and you pay money once the user clicks on your Advertisement. To get the right results you need to choose the right relevant keywords, count how much you can invest, measure and optimise it. To avoid losing time and money,  an experienced advertising PPC agency will help you to be seen, found and chosen on the internet in Dubai or even worldwide.

Pay-per-click advantages

-Fast setup

-Different ads forms

-Different channels

-Quick results

When you should decide on PPC ADS with advertising agency?

- You want to sell products fast

- You have special time-limited products or services

- You have products nobody knows

SEO advantages

-Do not spend money on ads

-Results for a long time

-Valued customers

When you should decide on SEO?

- Your website doesn't bring conversions as needed

- New website

- Low-traffic international

- Multiple locations or international business

How to choose the right keywords for your advertising campaign?

• Explore your search terms.
• Do not use more than 20 keywords for the ad group
• Compare costs.
• Consider whether to target timely or evergreen keywords.
• Focus on long-tail keywords.
• Aim for high-volume, low competition.
• Don't forget negative keywords.
• Track your spending and measure your ROI.

Dubai PPC advertising management agency

Our marketing management agency supports growth via digital strategy on different advertising platforms. If you are seeking assistance in SEM/PPC campaign management and are looking to maximize your advertising returns, you can rely on our expertise. As a ranked specialist in Search Engine Marketing in Dubai, UAE, Overview can devise SEM strategies across all platforms to help clients profit more. Do not miss advertising opportunities. Our PPC advertising & marketing management services support growth, helping you establish a positive brand image and boost sales. We provide high-end Search Engine Optimization, Social Media Marketing and Management (SMM) services in Dubai.